Sales Data Collection
Retail sales — weekly read
Unified sell-through across retailer EPOS feeds (Tesco, Sainsbury's, Morrisons, Asda, Iceland, Costco, Lidl, ALDI) plus Circana market read. Refreshed automatically every morning at 06:00.
All primary feeds reconciled · 99.4% SKU match rate
Weekly revenue
£679,680
+4.7%· vs prior week
Units sold
330,260
+3.8%· this week
Rate of sale
7.3 u/store/wk
+0.4%· vs 13-wk avg
YTD revenue
£14,820,000
+6.1%· vs FY25 same-period
Sales trend — 13 weeks
Weekly EPOS revenue by retailer. All five primary feeds reconciled to the unified data model.
EPOS · weekly
Retailer breakdown
This week — revenue, sell-through and source channel.
TescoAPI
£184,320+6.4%
92,160 units · share 27.1%last sync: 12 min ago
Sainsbury'sPortal CSV
£121,640+3.1%
58,400 units · share 17.9%last sync: 38 min ago
MorrisonsPortal CSV
£96,720-1.8%
47,100 units · share 14.2%last sync: 2 h ago
AsdaPortal CSV
£88,440+9.2%
41,850 units · share 13.0%last sync: running…
IcelandPortal CSV
£74,080+4.7%
38,200 units · share 10.9%last sync: 1 h ago
CostcoEDI
£47,980-3.4%
19,420 units · share 7.1%last sync: 3 days ago
LidlEDI
£38,020+2.0%
18,840 units · share 5.6%last sync: 9 h ago
ALDIPortal CSV
£28,480+1.1%
14,290 units · share 4.2%last sync: uploaded yesterday
Top SKUs this week
Sell-through across all retailers · sourced from EPOS feeds.
| SKU | Units | Revenue | RoS | WoW | Top retailer |
|---|---|---|---|---|---|
Stonebaked Cheese 4-pack Goodfella's · GS-CHB-4PK | 38,420 | £192,100 | 12.4 | +18.2% | Tesco |
Stonebaked Pepperoni 4-pack Goodfella's · GS-PEP-4PK | 31,840 | £175,120 | 11.1 | +9.4% | Sainsbury's |
Loaded Deep Pan 2-pack Goodfella's · GS-LDX-2PK | 21,240 | £138,060 | 7.8 | -2.1% | Morrisons |
Mexican Chicken Sharer Birds Eye · BHX-MEX-CHK | 18,960 | £96,320 | 6.2 | +14.7% | Asda |
Classic Margherita Solo Goodfella's · GS-MARG-1PK | 17,240 | £51,720 | 5.4 | +3.1% | Tesco |
Veggie Lasagne 600g Birds Eye · BHX-VEG-LSG | 12,480 | £43,680 | 4.1 | -5.2% | Iceland |
Takeaway BBQ Chicken 2-pack Goodfella's · GS-TAK-2PK | 10,840 | £64,320 | 3.5 | +22.0% | Tesco |
Frozen pizza · UK
Brand value share — Circana 12-week ending 03 May.
Our share
24.6%
+1.4 pp YoY
Category £
£412m
+2.8% YoY
Rank
#1
held 4 quarters
Data sources
Per-retailer ingestion health · automation status.
Tesco
API · 12 min ago
Live
Sainsbury's
Portal CSV · 38 min ago
Live
Morrisons
Portal CSV · 2 h ago
Live
Asda
Portal CSV · running…
Syncing
Iceland
Portal CSV · 1 h ago
Live
Circana (market read)
Syndicated · weekly
Live
Costco
EDI · 3 days ago
Stale
Lidl
EDI · 9 h ago
Live
ALDI
Portal CSV · uploaded yesterday
Manual
Recent ingestion activity
- Tesco Connect API12 min agoPulled 8,412 EPOS rows · 99.8% SKU match
- Sainsbury's Supplier Portal38 min agoDownloaded weekly EPOS export (2.4 MB)
- Iceland Supplier Hub1 h ago3 new SKUs auto-mapped via bridge table
- Morrisons MWave2 h agoEPOS file ingested; flagged 4 unmatched SKUs
- Asda Supplier Connectrunning…Scraping promo redemption file
- Circana (syndicated)todayCategory read refreshed — Frozen Pizza UK
- Costco EDI3 days agoNo file received — escalation raised